Here is the link to the recording of our webinar with Canada Post held on July 15th, 2014 with Andreas Schwartz. Click on "Download" file (preview not available).
- understanding the demographics of customers in the geographic area you are targeting
- review a demographic profile report so that we can pick key insights
- best practices for existing donor segmentation and targeting
- things to remember when collecting customer data to increase your mail response and reduce return costs.
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